3 Comments

Thanks Rob! The positioning framework is definitely valuable, avoiding the tendency to be blinded by the brilliance of new technology.

I perhaps disagree on one point - while you're right that google and others will create value by integrating AI in a seamless way into other tools, I think there is great value in having an all-in-one go-to AI, and right now OpenAI is winning at that. So they might become "the next Google" of that space, even as they don't replace google for other tasks.

Bard is Google's inevitable attempt to prevent that. It seems unlikely to work for the moment, unless they introduce some major breakthrough soon, and I'm not sure integrating with other google products is enough of a breakthrough. Google no-code AI app creator is a great idea, something like that might be big, but at some point creating a no-code app starts to blend with the ability of ChatGPT+integrations to do whatever you want.

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Apr 27, 2023Liked by Rob Spiro

Thanks Rob for a great insight on what AI could possibly lead to in the future. As a marketing lover and sometimes professional, educated both in France and the US, I really appreciated IM's positionning approach. It should always be this way around if you want to really provide the customer with a product or service that really fills a blank, and therefore is useful. Would love to talk to you one of these days. Kind regards, Eric

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