5 Comments
Sep 10, 2023Liked by Rob Spiro

Two supermarkets I'd keep you eye on are Trader Joe's and Whole Foods. Both are doing interesting things in the certified vegan space. (Trader Joe's beefless bulgogi is amazing).

I'd also keep your eye on Blackbird Foods. They are in the frozen pizza space (as well as seitan-based "meats" and "wings"). Their frozen pizza is the best I've had, including non-plantbased offerings I've had from before becoming an ethical vegan.

In terms of "lapsed vegans", you really are referring to lapsed plant-based eaters, as veganism is an ethical stance, not a diet. I think if you look at the reason that people start adopting a plant-based diet, you would find that those that are "vegan for the animals" are less likely to lapsed than those who are "plant-based for the planet" who are still less likely to lapse than people who started eating plant-based for a diet or health reasons. In other words, if eating plant-based is an ethical stance, as opposed to a diet, it is more likely to remain adopted.

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Sep 4, 2023Liked by Rob Spiro

Hi Rob !

I think in first it's a mistake to present fake meat to peole Who loves meat. The meat is the meat, an other products Who want to bring the same taste and nutrients it's an other thing. A Person Who loves meat would comparate automatically the meat with the fake meat with a very critical jugement. To approach this kind of profil it's an idea to bring a new product with a new taste, Which can served with vegetables and cereals or in a burger like your idea Flexisteak.

I'm very convinced that is to the government to do something like educate people and suggest an alternative tasty and healthy that could be less expensive than meat.

This is an other topic, how give an healthy diet affordable for all the population without processed products or without toxic substance. I think We have to learn of blue zone to improve our vision about health and The impact of food.

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