6 Comments
Sep 10, 2023Liked by Rob Spiro

From a Vegan perspective, I believe that cell-based meat fails because it doesn't pass the fundamental test of doing everything possible and practical to not harm or exploit animals. From what I've read, cell-based meat requires that blood is harvested from animals as part of the production process. This would not be in alignment with ethical veganism.

Expand full comment
Sep 4, 2023Liked by Rob Spiro

Prior to now, as far as I know, one of the major drivers behind dairy alternatives was kashrus. Non-dairy margarine, even non-dairy creamer...

That said, I don't think a religious impetus is *necessary* here, but it certainly provided a helpful backstop.

Semi-similarly, I actually think that coffee shops have significantly helped drive plant-based milks into the mainstream. But within the alternative dairy space, while plant-based milk sales have grown tremendously, plant-based cheese sales have not, I would imagine for similar reasons to those of plant-based meat.

What will be the demand-side impetus for plant-based cheese and meat, like coffee shops for milk or like kashrus for margarine?

Expand full comment

Great post! I hadn't thought about it that way before, but actually that sounds right. I had previously thought in terms of taste and price, and the belief that with scaling laws precision fermentation and other technologies will bring down the price of meat alternatives to much below meat, and this would be transformative. But you're right I've also seen this belief about the "healthiness" of meat. I might add, however, that this is a socially constructed belief, one that is promoted very explicitly by the meat and dairy industries, despite, for example, the role of cholesterol, nitrites and other very unhealthy things in meat. It makes you wonder if there could be a different marketing approach in the meat-space akin to what has worked with milks - "almond-pattys" rather than "fake-meat".

Expand full comment