Discussion about this post

User's avatar
Amélie André's avatar

Excellent cet article. Inspirant et tellement motivant pour faire avancer l’innovation et la transformation des entreprises vers un futur différent. Posons nous en effet les bonne question, essayons surtout d’être moins anthropocentrés.

Expand full comment
Mark Risher's avatar

Happy New Year Rob! I love the Green Vortex vision, and I think what you're describing is related to "Jevon's Paradox" https://en.m.wikipedia.org/wiki/Jevons_paradox, which suggests that efficiency gains in energy (also all the climate proposals you're making) can counterintuitively lead to increased demand instead of reduction. Similar to how productivity gains in the 20th century led to us working longer hours and checking email on the weekends, how can we make sure that more clean energy doesn't lead to people buying bigger, higher-consumption devices to suck it all up? I like your point that this is less technological than political and philosophical; is anyone doing anything good in the latter space? Maybe some of the "nudging" that OhmConnect.com and FlumeWater.com do? Anyone in Europe pushing on lowering consumption? There are so many sensors available today, I'd be interested in exploring...

Expand full comment
4 more comments...

No posts